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Retail Policies

Internet Sales Policy and Minimum Advertised Price  

(Effective 12/07/2011, Last updated 5/1/2022) 

Positive Distribution LLC is the exclusive licensing and distribution entity for the LOCK  LACES® brand, including patents, trademarks, and associated intellectual property. LOCK  LACES are manufactured to the highest possible quality and safety standards. Our patented  elastic shoelace and fastening system has unique characteristics and requirements. We  have spent many years seeking out the best manufacturers and distribution partners in the  world and we ensure that LOCK LACES® will outperform any competing product. We  continue to spend a great deal of effort training our dealers to be knowledgeable and up-to date on LOCK LACES® products, so that consumers will enjoy a lifetime never having to tie  shoelaces again, without any worries.  

Internet Sales Policy  

Authorized retailers, distributors and their customers, who sell LOCK LACES® in their  brick and mortar locations, are encouraged to offer LOCK LACES® for sale on their  proprietary websites. However, the sale of LOCK LACES® on third party websites,  including but not limited to, Amazon, eBay, Rakuten, Walmart, etc. are not permitted.  

Minimum Suggested Retail Price (MSRP)  

As of 5/1/2022, the MSRP’s for LOCK LACES® are as follows:  

“Original” $9.99  

“Reflective” $9.99  

“Boot” $9.99  

"Robert Killian Pro Series" $9.99  

“Dress” $9.99 

Minimum Advertised Price (MAP) Policy 

LOCK LACES® resellers are responsible for pricing LOCK LACES® at the current Minimum  Advertised Price (MAP) published on The products and MAP may be  changed from time to time at the sole discretion of Positive Distribution LLC. The MAP  policy applies to all advertisements of specific LOCK LACES® products in all media  including, without limitation, flyers, posters, coupons, mailers, inserts, newspapers,  magazines, catalogs, mail order catalogs, Internet or similar electronic media, television,  radio and public signage.  

Positive Distribution LLC reserves the right to at any time to modify, suspend, or  discontinue the MAP policy in whole or part or designate promotional periods. In addition,  Positive Distribution LLC may from time to time offer promotional discounts at for the purpose of growing customer base, building brand awareness,  and/or support of non-profits.  


Within 15 days of finding a violation of such MSRP, MAP or Internet Sales Policy, PD will  send notification to the customer. If the price has not been changed or the product has  not been removed from third party website within 30 days of notification, then PD and  wholesaler will stop supplying the vendor. 



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