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About Us

How It All Started

Lock Laces® were born in 1997, when Eric Jackson, a track athlete, became frustrated with his shoelaces coming untied during races and decided to come up with a solution. One day, Eric went home after practice and fashioned the first pair of Lock Laces® out of two bungee cords and a two cord locks. When his friends kept asking him to make them a pair, he knew that his solution had retail potential.

The next year, Eric filed for and obtained a patent, set up shop, and began selling Lock Laces®. In the beginning, he ran his company, Street Smart LLC, from his mother’s basement in Baltimore, MD. In 2011, Eric partnered with Frank Sutton and Positive Distribution LLC, and together they grew Lock Laces® into an international brand. Today, Frank and the team at Positive Distribution LLC are working hard to get Lock Laces® into the shoes of everyone that needs them!

Our Mission

In the early days, Lock Laces® found their home on the shoes of triathletes looking to shave seconds off their transition times and runners frustrated by interruptions caused by untied laces. As the word spread about this cool elastic no tie lacing system, we quickly found that our product could benefit people in more ways than we could have ever imagined. Every day we love hearing how our shoelaces can help foster independence in individuals with fine motor skill impairments or keep busy moms on the go. That’s why we’ve made it our mission to keep improving the quality of life for all of our customers by offering the highest quality lacing solution on the market.

Our People

At Lock Laces®, we believe in staying true to our small company roots and family environment. Therefore, we strive to provide every one of our customers with the personal care and service that they deserve. Our goal is for every customer to walk away feeling satisfied with their experience (and with their shoes tied!). That’s why we stand behind our product with a 100% Satisfaction Guarantee.

Meet the Team

Eric Jackson

Founder

Frank Sutton

Owner/CEO

John Riddle

Operations

Woody Regan

National Sales Manager

Liz

Customer Service

Shannon Baldwin

Accounting

Ben Foster

eCommerce

TJ Carr

Digital Media